The Marketing program of BIT takes business administration and economics as its main subjects. This major mainly focuses on training students with theories and methods of modern enterprise operation and management with high practical marketing ability.

Graduates from this major are able to work in strategic marketing planning, in business management of marketing operation, and in international marketing operation and management.

The core courses of this major include Principles of Management, Microeconomics, Operational Research, Macroeconomics, Principles of Marketing, Economic Laws and Regulations, Human Resource Management, Basics of Accounting, Outline of Financial Management, Applied Statistics, Management Information Systems, International Trade, Consumer Behavior, Market Research, Modern Advertising, Brand Management, Sales Management, International Marketing, Channel Management, and English for Professionals.